Advertising

CR’s pick of the most creative advertising work, plus stories from the ad industry

Cannes Lions Festival 2022 - The Moment Is Now

Ryan Reynolds on how to make advertising fun

Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder

Image by kodukits via Shutterstock

The big money questions: a guide for new creatives

Pay rises, day rates, dilemmas about prioritising money or creative opportunities – young creatives have a lot to get their heads around. We asked OMSE founder James Kape, copywriter Ellen Ling and the Talent Business partner Anna Green for advice

How Minor Figures learned to lean back

With its irreverent illustrated characters and laidback personality, coffee products brand Minor Figures is offering a fresh take on the often divisive plant-based market. Co-founder Stuart Forsyth talks to us about challenging the challenger brand narrative