Emily Gosling

Emily Gosling is Senior Writer at Creative Review

Netflix’s signature opening 'Tudum' sound, remixed for its tenth birthday in Brazil, by AKQA

How CEOs make an agency creative

We chat to CEOs Chris Kay at Saatchi & Saatchi and Ajaz Ahmed at AKQA about what it means to drive forward creativity at top agencies — and how they balance that with the ‘business’ side